Warning: Do not take offence to this blog if you are an Android fan. At the end of the day, I just love Apple.
What do we want? iOS 5 software. When do we want it? Well, soon. And if Apple don’t act fast they’ll be losing their beloved brand-loyal customer base, and Android will be taking the cake, and eating it too.
The Apple- Android competition has been a long and heated debate with consumers seeing pro’s and con’s in both brands. Forget about the other competing brands, at the end of the day it all comes down to who has faster, simpler, more aesthetically pleasing software and technology between Apple and Android.
To be honest, I never considered anything but Apple once the iPhone was on the market. I’m the kind of person marketers probably hate. Once I like a brand, that’s it for me. Apple swept me off my feet at just the age of 8 when my family bought their first Macintosh computer. And ever since then, it’s been smooth sailing. But what do we really look for when choosing between these brands? We all say it’s the technology, but I think it’s more to do with the design and aesthetics. I mean, who doesn’t love the slim line design and clean, cut of an iPhone?
Ted described Apple as a closed ecosystem, and Android as a free and open platform. This is an interesting point to consider, but for me Google has always been a way of searching the Internet, and Apple a tangible product to run Google on.
All competition is healthy, but it will be interesting to see whether one of the original creators of mobile phone technology such as Nokia or Siemen are hiding in the background for a reason, to come out with an even better version of both Apple and Android systems. Well, one can dream.
Hey emma
ReplyDeleteActually Apple has release their iOS5 update for the iphone. It came out over a week ago!! :P
As with you I've also have considered google just an search engine rather than an proper hardware/software manufacturer. Though Google wants to expand its market, and moving from apps like google docs & google earth, to an open source OS makes sense. I suppose google can now branch out on its data collection and aggregation activities.
I dont however really like the idea of a google phone as I believe that dilutes the companies core business.
Further with the introduction of Windows Mango I am interested to see how it will effect the market.... though in my opinion not much!
I believe that the company who can next create the next 'big thing' could possibly steal the market so it might be a good sign that these other companies are remaining hidden!!
Hi Ben, yes I actually spent 4 and a half hours downloading the new iOS software, however consumers were awaiting an iPhone 5 to be released, when it only ever turned out to be a 4S. Disappointment all round. Thanks for your comment!
ReplyDeleteYou have a very interesting blog. I like the way you have used google as a search engine and apple as a product to run this search engine on. I totally agree with you in your entire blog. I am also a Apple girl and believe I will never be anything else. I never had the experiences with a Macintosh computer but once the Ipod came out I fell in love, followed by the IPhone 3. I cant imagine what they are going to come up with next!
ReplyDeleteHi, good post. I agree with you, I'm an Apple girl too, though it's hard for me to comment in this particular area as I've never owned an iPhone or an Android. I think the Apple OS is really strong, though theoretically the premise of open source lends itself more to innovation. But like you say, for many people it's about the brand, and Apple is a very sophisticated marketing machine. Most Smartphone users probably don't harness their phone to its full potential, and the most downloaded free app is Facebook, so when it comes to selling users a product they don't really need, Apple has excelled. Here is a very interesting article that discusses the "cult-like relationship" Apple has established with its users.
ReplyDeleteInteresting dichotomy there of “the better device will win” going directly to “I’ll never get anything but the iPhone” :P
ReplyDeleteIn terms of marketing you are actually the best type of consumer for these companies – brand loyalty is notoriously hard to build but when it is achieved it just makes the company you are loyal to so much money. I feel in part that this is the reason for the continued success of Apple – The development of hardware just frequently enough that customers are happy to buy every upgrade (same probably applies to Samsung with the galaxy series).
As for the above post by Jess – Right on with what I was saying – Brand loyalty is the easiest way to make a profit with little attention required for quality after that initial connection is made
It is really interesting how Apple and Android have such loyal followers. These loyal followers are oh so loyal that they hate the other brand, and often rarely trespass to the other side.
ReplyDeleteOverall, your post Emma is really interesting and is easy to understand. It sums up the Apple and Android divide really well.
Em, i also like to think 'what is nokia going to do'. It was under a decade ago where they had a large proportion of the mobile market share. Now the market is divided by loyal Apple and Android fan-bases. It just goes to show, how unpredictable the technology industry really is.
ReplyDeleteIn-relation to the whole debate between android and iPhone, i feel as though the open system is a huge winning point (I own an iPhone, no bias).